{"id":8605,"date":"2021-07-16T07:00:53","date_gmt":"2021-07-16T07:00:53","guid":{"rendered":"https:\/\/istitutolean.it\/?p=8605"},"modified":"2021-07-18T07:41:21","modified_gmt":"2021-07-18T07:41:21","slug":"comunicare-efficacemente-con-il-visual-management-si-parte-dalle-piccole-cose","status":"publish","type":"post","link":"https:\/\/www.istitutolean.it\/new\/comunicare-efficacemente-con-il-visual-management-si-parte-dalle-piccole-cose\/","title":{"rendered":"Comunicare efficacemente con il Visual Management? Si parte dalle piccole cose."},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Quando bisogna diffondere la conoscenza, uno degli strumenti lean pi\u00f9 utili \u00e8 il Visual Management: cio\u00e8 la tecnica di rendere visuale e immediatamente comprensibile il messaggio.<\/p>\n<p>Abbiamo analizzato che molti errori compiuti dai viaggiatori si annidano nella difficile comprensione del titolo di viaggio (biglietto).<\/p>\n<p>Cos\u00ec abbiamo fatto un esperimento per capire come l&#8217;approccio lean attraverso il VM pu\u00f2 aiutare i consumatori nella vita di tutti i giorni, aiutando a diffondere conoscenza, ripensando il biglietto classico del treno in Italia.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/istitutolean.it\/wp-content\/uploads\/2021\/06\/Biglietto-treno-classico-istituto-lean-management-300x121.jpg\" class=\"alignnone wp-image-8613 aligncenter lazyload\" alt=\"\" width=\"708\" height=\"285\"><noscript><img decoding=\"async\" class=\"alignnone wp-image-8613 aligncenter\" src=\"https:\/\/istitutolean.it\/wp-content\/uploads\/2021\/06\/Biglietto-treno-classico-istituto-lean-management-300x121.jpg\" alt=\"\" width=\"708\" height=\"285\" srcset=\"https:\/\/www.istitutolean.it\/new\/wp-content\/uploads\/2021\/06\/Biglietto-treno-classico-istituto-lean-management-300x121.jpg 300w, https:\/\/www.istitutolean.it\/new\/wp-content\/uploads\/2021\/06\/Biglietto-treno-classico-istituto-lean-management-rotated-600x242.jpg 600w, https:\/\/www.istitutolean.it\/new\/wp-content\/uploads\/2021\/06\/Biglietto-treno-classico-istituto-lean-management-rotated.jpg 1024w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/noscript><\/p>\n<p>Applicando le <a href=\"https:\/\/istitutolean.it\/cosa-sono-le-5s\/\"><strong><em>5S<\/em><\/strong><\/a> e le tecniche di <em><strong>Visual Management<\/strong><\/em> abbiamo ripensato reimpaginato il biglietto, trasformando alcuni testi in immagini, eliminando elementi spazi inutili, riordinando e organizzando la struttura del biglietto.<\/p>\n<p>Abbiamo inserito anche delle icone fer facilitare l&#8217;identificazione del posto, della carrozza del treno, l&#8217;orario di partenza e arrivo, la stazione di partenza e arrivo, il tipo di treno, la classe e tutti gli altri elementi.<\/p>\n<p>Facendo questo lavoro abbiamo raggiunto alcuni risultato straordinari:<\/p>\n<ul>\n<li>Riduzione del 30% delle dimensioni del biglietto<\/li>\n<li>Riduzione dell&#8217;impatto ambientale (meno carta e un biglietto pi\u00f9 sostenibile)<\/li>\n<li>Riduzione dei costi di stampa e produzione<\/li>\n<li>Migliore leggibilit\u00e0 e riduzione di errori per binario o carrozza<\/li>\n<li>Massima semplicit\u00e0 nella lettura<\/li>\n<li>Aumento del numero delle informazioni presenti<\/li>\n<\/ul>\n<p>Possiamo diffondere conoscenza con semplici idee lean!<\/p>\n<hr \/>\n<hr \/>\n<p style=\"text-align: center;\">L&#8217; AUTORE<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/istitutolean.it\/wp-content\/uploads\/2021\/05\/alessandro-martemucci-cerchio-istituto-lean-italia.png\" class=\"alignnone size-full wp-image-8350 aligncenter lazyload\" alt=\"\" width=\"300\" height=\"300\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8350 aligncenter\" src=\"https:\/\/istitutolean.it\/wp-content\/uploads\/2021\/05\/alessandro-martemucci-cerchio-istituto-lean-italia.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.istitutolean.it\/new\/wp-content\/uploads\/2021\/05\/alessandro-martemucci-cerchio-istituto-lean-italia.png 300w, https:\/\/www.istitutolean.it\/new\/wp-content\/uploads\/2021\/05\/alessandro-martemucci-cerchio-istituto-lean-italia-100x100.png 100w, https:\/\/www.istitutolean.it\/new\/wp-content\/uploads\/2021\/05\/alessandro-martemucci-cerchio-istituto-lean-italia-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\">Alessandro Martemucci, Lean Coach, Istituto Lean Management.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Per conoscere le nostre attivit\u00e0 <strong><a href=\"https:\/\/istitutolean.it\/contatti\/\"><em>contattaci cliccando qui<\/em><\/a> <\/strong>oppure scrivici a: <em><a href=\"mailto:info@istituto-lean.it\">info@istituto-lean.it<\/a><\/em><\/p>\n<p>Se vuoi leggere ulteriori articoli di approfondimento sulle tematiche lean e rimanere aggiornato sulle attivit\u00e0 dell&#8217;Istituto Lean Management\u00a0 <strong>iscriviti alla nostra Newsletter <\/strong>compilando il modulo qui sotto.<\/p>\n<p style=\"text-align: center;\"><script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.14.1 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-3066\" method=\"post\" data-id=\"3066\" data-name=\"newsletter\" ><div class=\"mc4wp-form-fields\"><p>\r\n    <label><input type=\"text\" name=\"FNAME\" placeholder=\"Nome\"><\/label>\r\n<\/p>\r\n<p>\r\n    <label><input type=\"text\" name=\"LNAME\"placeholder=\"Cognome\"><\/label>\r\n<\/p>\r\n<p>\r\n\t<label> <input type=\"email\" name=\"EMAIL\" placeholder=\"Il tuo indirizzo email\" required \/><\/label>\r\n<\/p>\r\n<p>\r\n    <label>\r\n        <input name=\"AGREE_TO_TERMS\" type=\"checkbox\" value=\"1\" required=\"\"> <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/44208001\" target=\"_blank\">Ho letto e accetto le condizioni sulla privacy<\/a>\r\n    <\/label>\r\n<\/p>\r\n<p>\r\n\t<input type=\"submit\" value=\"Iscriviti\" \/>\r\n<\/p><\/div><label style=\"display: none !important;\">Lascia questo campo vuoto se sei umano: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1791541932\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"3066\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Quando bisogna diffondere la conoscenza, uno degli strumenti lean pi\u00f9 utili \u00e8 il Visual Management: cio\u00e8 la tecnica di rendere visuale e immediatamente comprensibile il messaggio. Abbiamo analizzato che molti errori compiuti dai viaggiatori si annidano nella difficile comprensione del titolo di viaggio (biglietto). Cos\u00ec abbiamo fatto un esperimento per capire come l&#8217;approccio lean [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,1],"tags":[26,76],"class_list":["post-8605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news","tag-5s","tag-visual-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicare Efficacemente Con il Visual Management<\/title>\n<meta name=\"description\" content=\"Un esperimento per capire come il Visual Management pu\u00f2 aiutare i consumatori ripensando il biglietto classico del treno in Italia.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicare Efficacemente Con il Visual Management\" \/>\n<meta property=\"og:description\" content=\"Un esperimento per capire come il Visual Management pu\u00f2 aiutare i consumatori ripensando il biglietto classico del treno in Italia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.istitutolean.it\/new\/comunicare-efficacemente-con-il-visual-management-si-parte-dalle-piccole-cose\/\" \/>\n<meta property=\"og:site_name\" content=\"ISTITUTO LEAN MANAGEMENT | Strategie, consulenza, innovazione lean\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/istitutolean\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-16T07:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-18T07:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.istitutolean.it\/new\/wp-content\/uploads\/2021\/06\/Biglietto-Treno-Lean-Istituto-Lean-Management.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ISTITUTO LEAN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"ISTITUTO LEAN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.istitutolean.it\\\/new\\\/comunicare-efficacemente-con-il-visual-management-si-parte-dalle-piccole-cose\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.istitutolean.it\\\/new\\\/comunicare-efficacemente-con-il-visual-management-si-parte-dalle-piccole-cose\\\/\"},\"author\":{\"name\":\"ISTITUTO LEAN\",\"@id\":\"https:\\\/\\\/www.istitutolean.it\\\/new\\\/#\\\/schema\\\/person\\\/f9baeabdfa93b7e6225bdf7f25b78f0d\"},\"headline\":\"Comunicare efficacemente con il Visual Management? 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